At the end of 2006, the Board of Directors of the Coalition Sida des Sourds du Québec voted to adopt a new logo, for the following three reasons:
- The original logo, used by the CSSQ from December 1992 to September 2008, had been designed on paper by Mariane Turgeon, Michel Turgeon's sister. However, as the CSSQ began to use newer information technologies to conduct its administrative activities, the old logo became more difficult to use electronically, since it could not be enlarged without sacrificing image quality.
- The significance of the fingerspelled letter "S" at the bottom of the old logo had become obsolete, since the CSSQ had created a new sign for the word sida (AIDS) around 1998. This new sign entered the lexicon and became well accepted by the Deaf and Hard of hearing community and by sign language interpreters, due to the circulation of the Glossary entitled Du Sida aux mains (From AIDS to HANDS).
- The CSSQ wanted a new logo for its 15th anniversary celebrations to be held on December 1st 2007 at the Centre de Loisirs des Sourds de Montréal (CLSM).
In March 2007, the CSSQ launched a contest within the Deaf and Hard of hearing community, with a $100 prize to be awarded to the creator of a logo that best represented the organization's values. In May of the same year, the CSSQ Board of Directors examined each of the twelve logos submitted, and came to the conclusion that none of them actually met its expectations. The Board then proposed two options: A second contest could be launched, or alternately, Theara Yim could be asked to create a new logo, with the condition that he not be awarded compensation or a prize for doing so (as stipulated in article 33 of the CSSQ By-Laws: members of the Board of Directors shall not be remunerated for services rendered). Fortunately, Theara Yim agreed to create a new logo for the CSSQ.
After months of work and consultation with Michel Turgeon, Theara Yim finally completed the new logo. While very similar to the original, the new logo contained two major changes. The fingerspelled letter "S" at the bottom of the new logo was replaced by the sign for AIDS, to reflect that word's inclusion into the LSQ and ASL lexicon. Furthermore, the red ribbon symbolizing the fight against AIDS was added above the fleur de lis symbolizing Quebec (indicating that the CSSQ is a provincial organization serving all regions of Quebec).
With great joy and elation, the CSSQ unveiled its new logo at the Farha Foundation's annual Ça marche! walkathon on September 21, 2008. We hope you appreciate our new logo which represents the values of the Deaf and Hard of hearing community.
The CSSQ would like to express its profound appreciation to Theara Yim for his extra involvement and immeasurable energy in the creation of our new logo!